Hello again,

Imagine the following scenario….

The slow down in the economy is having a negative impact on achieving your desired organizational goals, and you’ve been told to cut costs EVERYWHERE for the foreseeable future. In addition, you’ve been put on a team to review how to improve your top line results. Your team leaders are looking for the magic bullet, (not the smoothie machine) on how to increase market share with lower printing and copying costs.

Last night while watching TV , you see an advertisement about a new copy machine for the office. You think about your growth ideas, and how to develop them for a presentation to your team. While thinking about these ideas you see another advertiser boast about how adding color is an inexpensive and effective communication tool. Finally, you’re about to close your eyes, and BANG, it hits you, bring all your marketing and printing needs in-house, you will save money and time by not buying the services from a vendor, and you can control your, (and your boss’s) changing content/ideas up to the last minute.

The IDEA meeting begins in the morning, and you present to the team. Everyone is in total agreement with your plan, and soon you are in the IDEA delivery business. You lease digital copiers, and buy the the latest version of Adobe software, and begin an Internet chat with salesforce.com.

Trouble is, you are now in a new business (Printing) you know very little about and is changing all the time.  Truth be told… those pesky color machines need TLC forever, Adobe takes months to learn and years to master, you do not know the difference between a GIF, TIFF, JPEG, and a MP3 file, your ability to maximize the resolution of a 72 DPI image in RGB does not convert to 175 line CMYK, and Purl’s are nice jewelry. Clearly there is not enough time learn our business and do the job you were hired to do.

You are not the first person to convince a team to manage its own communication needs, in fact this was a huge trend in the 90’s with the movement to lower costs and do more stuff in-house. In addition to printing and copying in-house, an entire new service industry was born, the Facility Management Company (FM). Recently, with Internet Marketing becoming a core need for increasing sales, Facebook is more relevant then face time.  Times, they are a changing…..

Today, communicating ones ideas is not about using one print solution, it is about integrating different media to optimize results FAST. In fact, there is a small printer that recently changed their name to incorporate the name Optimization. Truth be told, some smart Printers know how to communicate beyond putting ink and toner on paper. YOU may not want to call the printer first, but marketing, advertising, administrative assistant, secretary’s and online shoppers already know we are the SINGLE best resource for low cost, high ROI communication services.

I know this much about our 2 companies, CopyCop.com and Pixxlz.com; We are not available in-house anywhere; we are a dynamic group of people with years of printing and software experience. Our knowledge can make any IDEA turn into something that is great, measurable, timely, and as green as possible.

We are located in Boston, to serve our clients all over the country.  Try doing that with an in-house copy machine!!