Jingle Bell Rockin’

I remember the date. September 27th. The blue and white lights wrapped around the faux pine tree, shining brightly at the front of the wholesale store. Christmas shopping season had arrived! Yes, before Halloween. Before even Columbus Day! It had arrived while Labor Day weekend was still visible in the rear view mirror and New England temps were still playing in the mid-70s. After the Summer That Wasn’t, we’re once again moving quickly into another holiday season. Much too quickly, for me.

 

We’re headed into another merry season of egg nog, red and green decorations, lightly-falling snow (hopefully lightly falling!) and three cars fighting over one parking space at the mall. Oh, and holiday parties! Before your calendar gets filled with events to attend, now’s the time to plan hosting your own Jingle Bell Rock!

 

While you deal with more important tasks for your party—like putting together a cool mix of party music on your iPod (don’t forget the requisite “Rockin’ Around The Christmas Tree!”), leave the invitations to us! Your invites printed by Copy Cop will make make your event it’s the “can’t miss” party! Take your pick… folded invitations or as postcards, we can do bring life to your holiday party invites.

 

We also create gifts family members will love for the next 12 months—personalized calendars! Just send us (upload online or stop into your local Copy Cop) 13 photos (12 months and a cover photo) and you’ll get back a wall or desktop calendar that Aunt Millie can enjoy all year long!  And, with just one stop to Copy Cop and gift shopping is done for all of your aunts, uncles and cousins.

If you Tweet in the woods, does anyone hear it?

Does social media work for business?   Or have so many businesses jumped into it that it’s already become white noise to the people we’re trying to reach?

When Copy Cop reached 275 followers two weeks ago, I wanted to test the Twitter waters to see if it really worked as a marketing tool for us.  Most of our followers are from the Boston area and most are businesses themselves.  The ideal Copy Cop customer—Boston businesses!

Since I think customers see “Free” and realize it usually comes with so much fine print that it’s never truly free, I created an “almost free” offer: 99% off any order up to $300.  That meant a $300 order would’ve cost just $3!  All the Tweeters had to do was be the first that day to visit a Copy Cop location.  (I selected a different location each day.)  No magnifying glass necessary for fine print… just be the first person into the store mentioning the Twitter offer.

After three days of doing this Twitter experiment, not one redemption of the 99% off offer!  Not even a RT (re-tweet) of the offer.

So I started to dig a little deeper into why some offers can blow up and become trending topics in a day, and why others never get noticed. I realized that maybe the poor response to my Twitter offer was because we’re a retail business. Maybe the traditional retail business faces a tougher road to success with Twitter. One of the great things about Twitter is that it’s global, which can be invaluable if your business message can speak to anyone. But things get a little tricky when you’re trying to geo-target your market while still trying to appeal to as many people as possible, no matter their geographic location. So the question is: can you use Twitter to push off-line sales for a business?

The answer is yes, but the bigger question becomes HOW? Well, that’s what we’re still trying to figure out. Writing 140-character micro-blogs is the easy part; making it profitable… we’ll get there.

Is the success of Twitter highlighting to its own shortcoming?  I found that instantly after posting the offer, my home page had 9 tweets more recent than mine.  Why tweet if within minutes your posts are buried under so many others?

I Hear Ya!

Communication is something I’ve always thought a lot about and, now that I’m deaf, even more so.
Most of us spend over 75% of our work day in interpersonal situations, given this; it’s no surprise that the root of a large number of problems is based in poor, ineffective communication. Think of all the experiences you’ve had where money and/or time was lost because of poor communication.

My goal (personally and professionally) is to have effective communication but what does that mean? To me, it means that both parties understand the message being conveyed as it was intended. Sounds simple, right? Many of us feel that we communicate fine it’s just that other people don’t know how to listen.

The first big step, then, in achieving truly great communication is to become a better listener. Listening isn’t just something that happens when you’re not talking – it’s something we all need to work at. That process is referred to as “active listening”. Even without hearing this is something that I can do!

I’m big on repeating and rephrasing what a speaker has said in order to check my understanding. It helps both speaker and listener to clarify, refine and confirm the message. Start with “Let me be sure I’m following you. Are you saying…?”

Try to organize information as you receive it. Not everyone speaks, explains their message, in the classic “beginning, middle and end” story style. If it helps, jot down notes so you can structure the information in a way that’s easier for you to grasp. Ask questions. It can be as simple as: “Tell me more about your concern.”

And what about you, when you need to communicate?
Speak clearly and at a moderate pace – this is key for anyone working in a hectic or fast paced environment and especially important for us hard of hearing and deaf folk. Yes, I can’t hear what you’re saying BUT I’m trying to read your lips. If you’re talking a mile a minute you’re just going to lose me. Even someone with hearing is going to lose at least part of what you say if you’re racing to get your entire message out in one breath.

State what is most important first and then give examples. If you find that your audience does not understand what you’re saying, paraphrase and, again, give examples to paint a picture with words.

For you folks with hearing, reduce environmental noise or move to a quieter location – very important for any successful exchange of ideas.

We’re not all the way to effective communication yet! There are hurdles to get over.

On top of actual language differences, (I use American Sign Language and the person I’m trying to have a conversation with speaks only Italian – not an insurmountable hurdle by any means!), many of us are speaking English but because we were all raised in different types of homes, we interpret different tones of voice, mannerisms, phrases differently. We often speak in shortcuts and these can lead to some pretty big misunderstandings. Language is a very tricky business!


This can be amplified in email and text messages, in part, because we can’t hear the person’s tone of voice or see the speakers face to get a better sense of where they’re coming from. Are they miffed and impatient, calmly explaining, how can I know? Remember to think before you write and reread before you hit the send button.
Videophones, not to be confused with video conferencing, are becoming big in the deaf world so we can “talk” without needing to always type. How long before this is standard in most businesses? It makes a lot of sense to me and has the potential to reduce misunderstandings.

Much more can and has been said on the topic of effective communication.

Some final points to consider:
A. Do I assume that if an idea is clear to me, it will be clear to the receiver?
B. Do I make it comfortable for others to tell me what’s really on their mind or do I encourage them to tell me only what I like to hear?
C. Do I verify my understanding of what another person has told me before I reply?
D. Am I tolerant of other people’s feelings, realizing that their feelings may effect their communication?
And related:
E. Do I really try to listen from the sender’s point-of-view before evaluating the message from my point-of-view?
F. Do I make a conscious effort to build feedback possibility into all communication, since even at its best communication is an imperfect process?
G. Have I made an effort to relate this information or communication so that the receiver sees how it relates to him/her, job or organization?

And keep a pen handy just in case you need write down your thoughts for a deafie!
It takes concentration and determination to achieve effective communication. We all have bad habits and they’re hard to break. Be deliberate and remind yourself that your goal is to truly hear (or “hear” in my case) what the other person is saying and have your message understood completely. Not only will you save time and money, you’ll be surprised by how much more harmonious your day can be!