Personalized-URL Marketing Solutions
Here at Copy Cop we do more than fulfill our clients short-run, quick-turnaround printing needs. We also help our clients big and small with customized marketing campaigns which increase their results and lead to greater sales. Our team of marketing consultants and designers develop marketing plans that get results. Using state of the art Personalized-URL web technology known as P-URLs, we collect real-time data on the impact of marketing promotions, (email and print), allowing our clients to measure the consumer behavior relative to the promotional objectives for quantifiable ROI.
Personalized-URLs & Landing Pages
Allowing you to create, manage, and analyze your marketing campaigns.
Personalized-URLs & Landing Pages improve direct mail response rates by:
- Providing relevant content in response to preferences.
- Engaging responders in more meaningful dialogue.
- Converting responders' preferences into revenue.
Studies have shown that more than 42% of direct mail recipients prefer to respond online. Personalized-URLs provide a convenient response option.
- Deliver cross-media marketing campaigns with an industry leading Personalized-URL solution.
- Quantify responses with real-time reports and full color graphs using our Marketing Dashboard.
- Hundreds of service providers agree: improved marketing results leads to new business - for you and your customers!
It's as easy as 1,2,3... Attract, Interact, React
Step 1: Attract - Print Personalized-URLs on each Direct Mail Piece
Using your campaign's mail file, a Personalized-URL is created for each recipient and automates the process of inserting these unique addresses into the mail file for each direct mail piece.
Step 2: Interact - Capture Visits to the VIP Landing Page
When a recipient visits his Personalized-URL, he is visiting a Landing Page built specifically to support the direct mail piece he holds in his hand.
For example, the Landing Page's creative matches that of the mail piece.
Step 3: React - Generate Leads, Print Reports, & Follow-up
All activity for additional follow-up and lead generation is captured - all in real time. Comprehensive reports display campaign response rates, visitor patterns, and detailed lead information allowing you to follow-up with sales leads as they come in!
For more information contact Rob Eno <reno@copycop.com>
